Day-to-day client contact, service and communication:

  • Professional writing and editing of press releases, backgrounders, informational pieces, newsletters, tourism alerts, speeches, position papers and correspondence
  • Daily monitoring of broadcast, print and online coverage
  • Crisis communications planning and management
  • Campaign planning and execution
  • Competitive analysis and earned-media value and reach reports
  • Database development and management
  • Client representation at exhibition and convention venues
  • Daily, monthly and quarterly PR activity reports and clip books Management and monitoring of social media channels

Day-to-day direct contact with journalists:

  • Creatively pitching story and coverage ideas
  • Responding to media queries
  • Media list development and management
  • Distribution via e-mail of releases, newsletters, news alerts and communiqu├ęs
  • Individual and group media editorial trip planning, execution and hosting
  • Planning, managing and hosting media events and press conferences
  • Social media strategy plans focusing on the needs and client-base of your company
  • Conception, design, content production and management of online publishing sites and social media channels
  • Content for online postings, including writing, images, videos and graphics
  • Development, execution and management of social media campaigns and contests
  • Online reputation monitoring and management
  • Developing editorial calendars for ongoing social media outreach
  • Social media tracking and analytics
    Comprehensive social media reporting
  • Pre-crisis communications consultation
  • Development of crisis communications plans and materials
  • In-crisis reputation management
  • In-crisis media monitoring and response
  • Social media crisis monitoring and communications
  • Design and execution of crisis PR training simulations
  • Experience in editorial, underwater, aerial and presentation photography
  • Distribution to media outlets and wire services
  • Printing production oversight
  • Logo creation oversight
  • Magazine and newspaper layout and production
  • Distribution of event video b-roll to media outlets and wire services
  • Videography, video post-production and distribution
  • Creating videos for online and social media platforms
  • Media identification, recruitment, registration, vetting
  • Conference topic coverage
  • On-site management of conference coverage, publications, social media
  • Media relations support for special events
  • Media event planning and execution
  • Special event planning and management
  • Press room staffing and management
The key to having content used by journalists is in building a reputation for providing clear, newsworthy, pertinent content that is of consistent high quality and conforms to Associated Press style. GFA has an excellent track record of achieving media placements for its clients in local, regional, national and international outlets, in print and online. From newspapers and magazines to guidebooks and electronic newsletters and websites, the agency frequently and consistently places positive earned content on behalf of its clients.